This is the final edit of our opening scene. There are a lot of changes in it comparing to the rough edit, it is a little bit longer and more footage has been put so the audience has a better idea of what is happening in the beginning, therefore making more sense. The music has also been changed throughout as well as changing the titles and putting in our own ident.
“Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?”
This is the vlog we made to explain our progression since our first prelim task.
In the process of making our opening scene video, I learnt how to use iMovie, and I am now used to using it and understand how it works. I also learnt how to upload a video onto Youtube.
I had also never used a blog before and I wasn’t in any understanding of how to use all these applications, but now I can use them with confidence, including Prezi. Both of these helped show my improvement and understanding through out this year.
“How did you attract/address your audience?”
To complete this task, we tagged and annotated our film explaining how it can affect our audience and why they would be interested in our Horror. The following screenshots show this.
To fully understand the demographic of our audience, we created a picture of our ideal audience member. Through the website http://www.uktribes.com/ we determined that our perfect audience member would be the Vlogger/Blogger. People who title themselves as Vloggers/Bloggers are typically very “hipster” and always have knowledge of the latest trends and the most popular outfits/makeup etc.. The UK Tribes website says: “describe young people that are vlogging, blogging, tweeting and instagramming their lives, attitudes and values online; they aren’t creating culture and new social norms (bar those with 1M+ followers!) but are having a huge impact on youth culture today.”
Our perfect audience member is a Vlogger/Blogger that is in with the trends and interested in social media, as we have social media as one of our main focuses in our film, and very “hipster” . This audience member supposedly has to be slightly “edgy” or else they probably wouldn’t enjoy the horror movie as much, as our film is rather confusing and ‘twisted’, but since there are aspects of romance and social media in our film it would draw attention to this film and make them want to watch it, due to their obvious obsession with social media. A Vlogger/Blogger would be very interested in our film and if they liked it enough we would hope they would include it in their own Vlog/Blog as well as possibly copy some of the styles which are worn by our cast, or listen to the music that is in our film, or use them.
Quote From UK TRIBES Website:
Vloggers and Bloggers are at the heart of today’s Tribal map – inspiring a whole generation how to live.
In 2012 Tumblr Kids joined the map – by 2015 Vloggers are one of the most familiar and famous Tribes in the UK. A catch-all Tribe to describe young people that are vlogging, blogging, tweeting and instagramming their lives, attitudes and values online; they aren’t creating culture and new social norms (bar those with 1M+ followers!) but are having a huge impact on youth culture today.
Therefore this is our perfect audience member as our movie could gain recognition from a wider audience, and also they would most likely enjoy our movie as they like to be as up to date as possible, so they can then tell others as if they know first.
“What kind of media institution might distribute your media product and why?”
This is the Prezi I made to show our choice of our Logo and the Production name we chose. Also the Production and Distribution factor.
“How does your media product represent particular social groups?”
For this task, we made a Vlog together to talk about the audience we chose and about directing our film.
“In what ways does your media product use, develop or challenge forms and conventions of real media products?”
I have taken 9 screenshots from my media film, and placed them in a grid, much like the one below from ‘www.artofthetitle.com’ of American Horror Story: Freak Show. These screenshots show the main parts of the opening scene, which will be compared to the one below.
This grid below, is one I made for my Horror opening scene, called ‘Buried’. Each screenshot shows something different, whether it be the Title, the Costumes, the Setting, Camera Work, Editing, Narrative, Genre, Special Effects and Characters. Then I will give an explanation into how the variety of shots relate to the Genre I chose, Horror.
Firstly, the Title of the film. Here is the screenshot of my title. When you watch a horror movie, the title always stands out, and plays a big role in adding effect to prove the Genre chosen. The type of font we used is simple and bold, and quite small, however, it stands out well against the dark background with the street lamp, as well as the figure running into the light from the darkness. Unlike the title of ‘American Horror Story’ my title is plain, they have customised their own to fit their show however, I like my title as I think it adds effect in a scary way. The ‘American Horror Story’ title is also bigger and fills the screen, although the smaller title looks more endearing. Also the difference between the dark mysterious background which can not quite be made out and the obvious writing makes it stand out more.
Then the Setting, the following images show the variety of different settings we chose to film our cast in. In the opening scene alone there are several settings which isn’t very common of a horror film, however there is a reason we chose more than one. One of the main reasons is the difference in each place, in the light and open gravelled path, the dark area towards patch of grass, or inside the building with the bland colours, full of brown, which seems dull and not very nice. The sudden change of setting throughout engages the audience and intrigues them as there is always something different happening in a matter of seconds which makes the audience continue watching to understand more about the situation, and horror movies are supposed to be confusing and mysterious. Unlike American Horror Story, our screenshots of the setting don’t seem particularly scary or frightening, which American Horror Story does well by capturing you with creepy images at the start, ours dives straight into the story.
The Costume and the Characters also play a huge role in the making of the opening scene, as what their wearing and who is there determines on the future activity. The following screenshots shot the two main characters both in two different costumes. Firstly ‘Claudia’ the girl wears her uniform, including a blue jumper and a black skirt, and ‘Milo’ wears a white shirt, black trousers and a coloured belt. This is key as it shows them at school which relates to a part of the opening scene, contributing to the setting. The other screenshots show them both in casual clothing, nothing suspicious. Neither of the casual outfits give anything away, they both look normal and nothing strange is expected.
The Camera Work and Editing, is a major role throughout the opening scene. Each screenshot has been filmed in a certain way due to the context:
Firstly, this screenshot, this was filmed from crouching so as just to film the legs running away, the light panning across the screen is headlights of a car which creates a perfect shot just shining onto the runner therefore seeing the person running away. This shot it good as it changes things up a bit from the usual long shot, and gives a different perspective to the audience.
This shot it similar to the one above, as the camera is only focusing on the girls hands and what it is she does with them. This is a clever shot as it makes the audience watching realise there is something to focus on. The close up of the hands once again offers a different perspective.
Unlike the shots above, this shot is taken from above to see the boy lying on the floor in pain, this is important as even though it isn’t a point of view shot from the the girls angle after the crime she committed, but it gives the audience the same sort of viewing point, looking down on the injured boy.
This is another shot from above, like the other it isn’t he direct view point of the character, but it gives the effect you see what the actor does, therefore you feel more a part of it. Social media creates a big part of the opening scene, which is why this shot is particularly important. Social media isn’t very common in horror films as the majority are very traditional or set back in a time before it was normal. Social media is a huge part of society nowadays which is why it is good to focus on what most people are interested in and have a connection with.
The Font and Style of Writing chosen is simple and bold, nothing special to distract from the footage which is with it. The following images show the different fonts I used in the credits, and the way they come to appear on the screen. White may not seem as bold as red or black, however placed on the right background it stands out well. You can also see the way in which the words come on the screen, how they blur in. I chose to blur them in because it adds the effect to how blurry/confusing the film or the opening scene would be. This way of entering the screen was simple also and not distracting so therefore the audience can concentrate on watching the film.
The Story and Narrative. There are a few shots which show the film when put together, therefore you can get an idea from just a few screenshots what the storyline possible is. I started with the girl running away from someone/something which is for the audience to find out, and then went straight into a flashback which happens to be the reason the girl is running in the first place. This images below show the girl running, to the couple getting to know each other and meeting up. This is where the story really starts showing how their friendship progresses.
Then it shows the phone and the boy is looking up the girl as no one has seemed to heard of her which complicates things and makes the audience question what is happening and who the mysterious girl seems to be. Then it shows ‘Claudia’ about to injure ‘Milo’ with a knife which is such a sudden change from the friendship seen, which once again makes the audience question the girl and her intentions and the reasons behind her doings. Finally Milo on the floor after having been stabbed. This is the last screenshot and the last you see of Milo in the opening scene/ever. As said one can look at the screenshots and make up some sort of scenario in their heads.
The Genre is probably the most major factor. There are many reasons for this, in the above explanations there are many links to horror and mysteriousness seen throughout.
This bit of story board is an extra which we added to our opening scene. We noticed that the storyline didn’t make a lot of sense, therefore we added shots in to show the friendship they had, making it more understandable when watching. At this point they are meeting each other in their uniform after school, having met in the library and figuring out they both attended the same school.