To fully understand the demographic of my audience, I created a picture of my ideal audience member. Through the website http://www.uktribes.com/ we determined that our perfect audience member would be the Vlogger/Blogger. These girls are typically very “hipster” and always are on the latest trends. the definition from Uk Tribes states that they “describe young people that are vlogging, blogging, tweeting and instagramming their lives, attitudes and values online; they aren’t creating culture and new social norms (bar those with 1M+ followers!) but are having a huge impact on youth culture today.”
I created a short video showing my perfect audience member in her “daily life”– scrolling through instagram and tumblr, listening to music and what her daily outfit is.
Further information about her:
- favorite bands : Nothing but Thieves, The Arctic Monkeys, Jake Bugg, Cage the Elephant, Two Door Cinema Club, Tokyo Police Club, The Kooks, The Killers
- favorite song: Darwin Deez: Bad Day
- favorite foods: avocados, artichokes, dark chile chocolate
- favorite places to shop: “little stores– cute stuff and stuff people don’t have”, Zara, Urban Outfitters, and “my moms wardrobe”
- favorite things to do in her free time: sleep, eat, listen to music, watch movies on Netflix, putting on cozy clothes, see friends
- favorite social media: Snapchat
Our perfect audience member would be one that is trendy and interested in social media and very “hipster”. This girl has to be slightly “edgy” or else they probably wouldn’t enjoy the horror movie as much, but since there are aspects of romance and social media in our film it would draw attention to this film and make them want to watch it. A vlogger would be very interested in our film and probably write about it on social media as well as possibly copy some of the styles or listen to the music that is in our film.
Cecily Harris Stuart Media 